about [cafeteria]

[cafeteria]^© is a continuous relationship between teens and enterprises.

teens choose the brands they want to talk about — earning for their time. this is [cafeteria]. be brilliant.

[cafeteria] _©

section → 01 flywheel

section → 02 team

The quality of our team defines our ability to create the next business that matters. We bet on remarkable people.

build with us →

big brand brains, startup speed our people have built for:

section → 03 practice

good people, great things

dream in years plan in months ship daily

be insanely authentic

consistency is genius

grow responsibly

section → 04 investors

Venture capital

IMAG/NARY
Venture capital

Collab Fund
Growth specialists

Bertelsmann India Investments
Co-founder @ sound ventures

Guy Oseary
Venture capital

Marquee Ventures
Venture capital

Listen Ventures
Venture capital

Thayer Investment Partners

Rishi Malhotra → Founder & CEO

LinkedIn Instagram

visionteamproductenterprise sales

I've been in the business of culture for 20 years, building teams, companies and products that millions of people touch everyday.

I've learned the art in life is to make work and play look exactly the same. Create environments where we can do our greatest work.

Most of all, push the world forward on a human level. [cafeteria] is that rare combination of left brain, right brain and soul. This is the energy we bring to the table, everyday.

All love, rishi.

Leeann Sheely → Co-Founder & CDO

LinkedIn Instagram Personal Website

designproductbrandexperience

Over the past decade, I have dedicated my work to refining my craft – merging art and design to create emotionally resonant experiences. I’ve been fortunate to work on products that impact millions of users, and learn from some of the best.

I take pride in my own pursuits of mind and body (for me, art and fitness), and hope to empower my two children, and their generation, with meaningful opportunities to be creative and industrious. Being both is a super power.

Mark Silverstien → Co-Founder & CBO

LinkedIn Instagram

contentresearchenterprise sales

I've focused my career on the interplay between culture and technology and am thankful to have held leadership positions at some of the world's most innovative companies, including Spotify, Luminary and HuffPost/Yahoo!.

As the father of two pre-teens, Cyrus and Chloe, my wife, Stefani, and I are always looking for ways to engage their creative minds with the world around us. I love the quote: "We're playing to play. Don't let perfection get in the way of fun".

Clint Balcom → CPO

LinkedIn Instagram

front-end devproductdesign

Over 20 years (is that a typo? seems like a typo), I’ve built products that bridge design and technology into delightful experiences, down to the finest details. I’ve experienced companies across every stage – from startups, through growth, and into the hands of millions. Most importantly, I’ve had the privilege to build and lead teams of immensely talented, genuine people. This team is redefining both of those words.

A proud dog-dad, husband, long-suffering Mets fan, aspiring home cook, and lifelong golfer.

Yoni Kassar → COO

LinkedIn Instagram

operationscorporatefinance

My entrepreneurial spirit drives my passion for starting businesses from scratch and scaling them to success across apparel, real estate, and consumer products.
My attention to detail, especially in operations and accounting, ensures that every venture I undertake is built on a solid foundation. I thrive on getting into the weeds of business processes, meticulously refining each aspect to optimize efficiency and profitability.

My wife, Lori (who is the right brain in the family), and I are also dedicated parents to a teen and a tween. Our children keep us on our toes, and we really enjoy traveling as much as possible with them and seeing the world through their eyes.

Ryan Peterson → Head of Engineering

LinkedIn Instagram

platformarchitecturecore development

Ryan is a tech wizard by day and a burrito aficionado by night, seamlessly blending his passion for innovation with his love for culinary delights. As a leader in cutting-edge projects in technology and a co-founder of a thriving Good Burrito Co, he brings big ideas to life both in the tech world and the kitchen.

Ryan’s journey is a testament to his ability to merge tech savvy with tasty ventures, always embracing new challenges and savoring a good laugh along the way.

Becky Borg → VP of Sales

branded contentmarketingstrategypartnerships

With over 15 years in branded content and marketing, I’ve had the privilege of crafting award-winning campaigns for some of the world’s most iconic brands. My passion lies in telling the right story —one that authentically connects brands with the rhythm of people’s routines and can offer something meaningful, relevant, and real. From haircare to mayonnaise (which, let’s be clear, should not be used on hairI!), I thrive on creative storytelling that leaves a lasting impact.

On a personal note, my husband, Corey, and I are proud parents of two kids and two dogs who bring endless joy and an entirely new sense of patience. I believe life is all about curiosity and discovery—whether in business or beyond. Fun fact: I helped discover a subspecies of the zebra called the Quagga.

Josiah Heigel → The Frontend

LinkedIn Instagram

front-end devuser experience

My experience as a front-end developer spans agencies, startups, and established brands. And the one thing I've done consistently at all of these roles: transforming designs into functional experiences.

I've been working at the intersection of pixels and code for over a decade. When I'm not at my desk, you can find me at the gym, playing disc golf, planning my next trip to the beach, or crying over the Philadelphia Eagles.

Deividi Silva → Sr. Back End Engineer

LinkedIn Instagram Personal Website

Deividi brings years of experience in software development, transforming data into meaningful analytics. He has worked with companies across the globe, contributing to software projects from MVPs to highly scalable distributed systems.

When he’s not crafting cutting-edge software, Deividi enjoys exploring the worlds of Zelda and Mario, learning something new, or spending time with his family.

Marisol Estrella → Data Culturalist

contentresearch

Culture drives the market, and I’ve worked on both sides. At Walmart's insights group, I designed research to help brands understand not just what people buy, but why. Before that, I produced digital content and cultural programming that reached millions. Both taught me the same thing: resonance is about timing, and culture always sets the pace.

Music composer, thrifter, and retired sneaker reseller. I can name every dog on my block, still working on the humans.

about [cafeteria]

[cafeteria]^© is a continuous relationship between teens and enterprises.

teens choose the brands they want to talk about — earning for their time. this is [cafeteria]. be brilliant.

[cafeteria] _©

section → 01 flywheel

section → 02 team

big brand brains, startup speed our people have built for:

Mia Malhotra

Mia Malhotra

section → 03 practice

section → 04 investors

IMAG/NARY

Collab Fund

Bertelsmann India Investments

Guy Oseary

Marquee Ventures

Listen Ventures

Thayer Investment Partners

Rishi Malhotra → Founder & CEO

Leeann Sheely → Co-Founder & CDO

Mark Silverstien → Co-Founder & CBO

Clint Balcom → CPO

Yoni Kassar → COO

Ryan Peterson → Head of Engineering

Becky Borg → VP of Sales

Josiah Heigel → The Frontend

Deividi Silva → Sr. Back End Engineer

Marisol Estrella → Data Culturalist

about [cafeteria]

[cafeteria]© is a continuous relationship between teens and enterprises.

teens choose the brands they want to talk about — earning for their time. this is [cafeteria]. be brilliant.

[cafeteria] ©

section → 01 flywheel

section → 02 team

big brand brains, startup speed our people have built for:

Rishi Malhotra

Leeann Sheely

Mark Silverstien

Clint Balcom

Yoni Kassar

Ryan Peterson

Mia Malhotra

Becky Borg

Josiah Heigel

Deividi Silva

Marisol Estrella

Rishi Malhotra

Clint Balcom

Mia Malhotra

Deividi Silva

Leeann Sheely

Yoni Kassar

Becky Borg

Marisol Estrella

Mark Silverstien

Ryan Peterson

Josiah Heigel

section → 03 practice

section → 04 investors

IMAG/NARY

Collab Fund

Bertelsmann India Investments

Guy Oseary

Marquee Ventures

Listen Ventures

Thayer Investment Partners

Rishi Malhotra → Founder & CEO

Leeann Sheely → Co-Founder & CDO

Mark Silverstien → Co-Founder & CBO

Clint Balcom → CPO

Yoni Kassar → COO

Ryan Peterson → Head of Engineering

Becky Borg → VP of Sales

Josiah Heigel → The Frontend

Deividi Silva → Sr. Back End Engineer

Marisol Estrella → Data Culturalist

[cafeteria]^© is a continuous relationship between teens and enterprises.

[cafeteria] _©